Have you ever experienced pain that crippled you? I am talking about a place where life’s circumstances made you doubt yourself, your existence, identity and believe in God? Have you ever lost someone so dear to you? Do you feel the excruciating pain that comes with grief? Honestly, it’s a terrible place to be. I know because I have been there. But guess what? I triumphed. Yes. The pain did not drown me, it crowned me. The pain did not kill me, it kitted me. I am healed, still healing and now living JOYFully and helping others do so. I bring you good news, you too can.
"Pursue JOY, you are responsible for its flow or shortage into your life".
Tomiisin Balogun
Tomiisin Balogun, popularly called The JOY Merchant is a renowned Emotional Wellness Counsellor and Coach; one of Africa’s Top Global Voices in the Emotional Wellness space.
She is the Founder of JOY HQ, a Transformation focused Wellness company empowering individuals and Institutions to embrace Holistic Wellbeing rooted in Emotional Wellbeing. She is a Certified Masteries Practitioner by the International Association of Coaching (IAC), USA, and a Certified Mental Health Coach. At the core of her Vision is helping women reclaim their JOY, providing them with the tools, resources and support they need to HEAL, thrive and become the best JOYful version of themselves.
Her Coaching and counselling career spans through serving with one of Africa’s Leading Coaching Companies as Support Coach, Supervisor, Resident Mentor as well her private practice, JOY HQ and has led and handheld several women on their journey to Healing, JOY and Transformation.
She is a Speaker and Corporate Trainer, training individuals and teams to be Emotionally Empowered for Productivity. Her corporate career also spans through years of experience in IT Project Management, Research Analysis, Risk Management,Training and Consulting.
Tomiisin is the Author of 2 books, the best selling Purposeful Pain book as well as Catharsis, both powerful masterpieces and resources for Holistic Wholeness and a teaching tools for rising from Pain into Purpose and Power. She is the Project Lead and creator of #ProjectHope, a mental health awareness impact project providing women with resources for Healing.
Tomiisin has featured on global platforms like Channels TV, OLCA IIP programs as she lends her voice to Global Health and Emotional Wellness.
An Egypt-based Nigerian mum of 3, Tomiisin juggles Marriage, Motherhood, Ministry and Mentoring with JOY. She is married to Simeon, a Strategy & Innovation Expert and a Pan-Africanist.
Healing Hangout with Jesus is a safe space for women dealing with loss, hurts, pain or going through dark seasons. We have hosted hangouts to help women step into their healing and free from pain that has held them bound.
SLN is a platform where we believe that the greatest need of humanity is God and we are raising a generation of lovers of God. At SLN, you get inspired and encouraged to be a lover of God's word and a lover of God. Follow our page on Instagram @scriptureloversnetwork and join us.















Project Hope is a mental health impact project launched in July 2020 with a mission to reach out to women dealing with pain and help them find JOY and hope again by giving them free copies of the Purposeful Pain Book. Project Hope has reached over 500 women with free copies of the book since its launch.